Ayurveda is becoming a fashionable alternative to allopathy, Gen-Z syndrome

Why Gen Z are returning to ancient wellness

• Ayurveda is built on a balance between the body, mind, and nature. What was once seen as something traditional and old-fashioned is making its way back with the Gen Z. Gen Z are bringing Ayurveda back in a new way.
• One big reason for bringing back Ayurveda in this generation of young people is health awareness.
• After the Covid-19 pandemic, young individuals realized that quick fixes are not enough.
• Immunity, mental health, and long-term wellness took the center stage.
• A major portion of Gen Z realized that modern lifestyles like late nights, junk food, and screen addiction were making them exhausted.
• Ayurveda seemed like the natural solution to them.
• Gen Z do not like fake promises. They demand products and practices that are natural.
• Western wellness trends such as matcha, kombucha, or essential oils are well known but Ayurveda feels closer to home and more meaningful.

Giloy, Ghee and Co. return

• For instance, giloy was seen as something that elders recommended for fever or immunity.
• But now, giloy shots and juices are making a trendy return. Young individuals see it as an herbal version of a “health shot” that fits in perfectly in their busy lives.
• For a long time, ghee was blamed for weight gain. But today, ghee is back in the kitchens and in beauty regimes.
• Influencers are talking about how a spoonful of ghee aids in digestion.
• They share their journey of mental wellness and clearer skin.
• Yoga has become global with celebrities to ordinary people embracing it. But the Gen Z in India are not only doing yoga for boosting physical fitness, they are also punching in pranayama or breath exercises, and meditation for managing anxiety and digital stress.
• Instead of popping synthetic pills, the Gen Z are using plant-based supplements for taking care of their body. Young individuals are purchasing amla tablets, ashwagandha powders, and tulsi drops. These products are seen as cleaner, safer, and more sustainable ways of boosting health.

How Patanjali is helping them

• While Ayurveda is ancient, one modern company has played a major role in bringing it back to everyday life: Patanjali.
• Patanjali Ayurved founded almost two decades ago has now become a household name. Its products like herbal toothpaste, shampoos, chyawanprash, honey, and ghee, are now in almost every Indian city and town.
• Patanjali made Ayurveda easy, affordable, and accessible.
• For Gen Z, Patanjali has become a go-to brand. It is often the baby step into Ayurveda. A student may purchase a tube of herbal toothpaste because it is natural and affordable.
• Then they may try aloe vera gel as a part of their skincare regime, or honey for tea. This small step opens the door to a bigger Ayurvedic lifestyle.
• Unlike boutique wellness brands, Patanjali have kept their products cheap and affordable. This equates to the fact that Ayurveda is not just for the elite, it’s for everyone. And that has helped Gen Z, who are students or early earners, experiment without spending thousands.
• One interesting fact to note is how the Gen Z are incorporating Ayurveda into their modern lives. Some kick off their mornings not with coffee, but with warm water mixed with lemon and honey. While others take giloy or amla shots before heading out.
• Herbal teas are slowly talking the place of sugary drinks, while many carry steel water bottles as part of their eco-friendly choices.
• Fitness has also changed its shape, yoga is not only done in studios, and many practice yoga at home and some mix yoga with gym workouts.
• Skincare has also changed shape. Aloe vera gels, neem face packs, and natural oils are now making a comeback on social media platforms as part of minimalist routines.
• In the kitchen, ghee has made a comeback, turmeric is being added to milk, and consuming seasonal fruits and vegetables are now in trend.
• In this way, Ayurveda has become one with life.

Editor’s Note

• Looking forward, Ayurveda is likely to grow even more popular. With social media, influencers, and wellness communities, Ayurveda is being rebranded in a fresh new way. As Gen Z embrace Ayurveda and incorporate it into their lives, we can expect Ayurveda to become even more popular. This new way of embracing yoga and Ayurveda will surely prove beneficial for all.