Now drive the bike through your smartwatch

TVS and Noise collaborate to launch India’s first EV-smartwatch integration

• TVS Motor Company (TVSM) and Noise launched a Made-in-India, industry-first innovation – India’s first EV-smartwatch integration which will redefine how riders connect with their vehicles.
• This integration will connect the TVS iQube electric scooter with a special edition Noise smartwatch which has been tailor-made to offer real-time access to critical updates such as vehicle status, battery insights, tyre pressure, and safety alerts, along with several native watch features.
• TVS iQube has surpassed the 6,50,000 unit sales milestone in the domestic market, reassuring its position as India’s No. 1 scooter brand.

What will the collaboration with Noise mean for TVS iQube?

• The partnership between TVS and Noise will improve customer choice, converting the smartwatch into a true mobility partner that will offer seamless access to vehicle features.
• As smartwatches evolve beyond lifestyle accessories, they are becoming command centers of productivity and mobility which makes every day rides smarter, safer, and more convenient. TVS with its partnership with Noise is setting a new milestone in connected technology and customer experience.

What did the industry stalwarts have to say?

• Speaking on the TVS iQube smartwatch integration, Aniruddha Haldar, Senior Vice President - Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company, stated, "We are committed to reimagining the future of mobility by seamlessly blending technology, sustainability, and customer-centric innovation. Our partnership with Noise is a testament to this vision, transforming the smartwatch from a lifestyle device into a smart riding assistant. By integrating the TVS iQube with a connected smartwatch, we are empowering our riders with smarter, safer, and more intuitive journeys while shaping the future of mobility in India."
• Commenting on the launch, Amit Khatri, Co-Founder, Noise, stated, "At Noise, our vision has always been to build technology that empowers people to live, move, and stay connected with ease. This partnership with TVS Motor Company is a powerful step in that direction, bringing meaningful innovation to the wrist by turning the smartwatch into a mobility companion. As consumers look for smarter, more integrated ways to move through their day, this first-of-its-kind experience reflects our commitment to pushing boundaries, delivering purposeful technology, and shaping the future of connected living in India."
• The TVS iQube Noise smartwatch will be exclusively available on the TVS iQube official website for an attractive introductory price of Rs 2,999 only. The smartwatch comes with a complimentary 12-month Noise Gold subscription.

Editor’s Note

• India’s first EV-smartwatch integration will see customers vying for purchasing both the electric scooter and the smartwatch. As the TVS iQube electric scooter passed the 6,50,000 mark in the domestic market, it will be interesting to see how the sales go up with the launch of the TVS iQube Noise smartwatch. #tvsiqubesmartwatchintegration #tvsmotornoisecollaboration #indiasfirstevsmartwatchintegration